Legal firms must include brand development in their marketing goals. A great brand allows you to connect and engage with the proper type of client, which is critical for growth. Use relevant keyword terms people search for online to create content topics. To succeed with social media, think of it like having a conversation in a café. So we created this guide for busy attorneys like you who need help with marketing. You’ll discover practical strategies used by many law firm marketing professionals.
Time spent on page is a big deal for Google’s algorithm, so loading your pages with lots of relevant content is a great way to add value to them. David Ogilvy, the forefather of modern advertising, said "On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." Headlines are important. Infographics are visual representations of information that, when done correctly, convey complex ideas or data.
For example, sharing things such as your favorite sports team, books you’re reading, or leisure activities make you as the attorney more approachable. While the term "thought leader" might seem intimidating, when it comes to social media, thought leadership simply means proving useful information or commenting on the news of the day. Today’s consumers look for information in a variety of places. People searching for attorneys might come across informative social media posts. Posts such as legal tips of the day can position you as a thought leader.
We humanize your brand and try to form human connections with the audience so that you are more likely to gain the user’s trust and loyalty. Posts about employees, your firm’s history, and accomplishments create that connection and help users to make a human connection with your brand. You can share informative and engaging content demonstrating your legal expertise.
Being real and authentic with your followers on Instagram shows your humanity, which is exactly what most people want in a lawyer. Remember, Instagram offers your law firm a chance to distinguish itself. Unlike LinkedIn, this is a place that doesn’t have to be all about the business. When posting content, you need to make sure that it is both interesting and insightful. In other words, if you really want to resonate with your audience, you need to consistently provide value for them.
Through the use of images, law firms can portray how they want their virtual audience to perceive it. Revealing positive elements of a firm to a virtual audience through images over time can gain the firm clients. With this information, you can strategize and prepare quality content for your social media platforms.
Offering up legal advice isn't the only way to gain a following on social media platforms. There are many law-related social media accounts that have gained followings from offering up different content than just education. Several lawyers have built followings off of telling stories about their time in law school, or even about crazy or unique cases they have worked. One user, @RebMasel, a 26 year old female attorney, has gained a huge following by reading funny or strange exerts from court transcripts.
This creates market saturation, making client acquisition tougher for everyone. Verification or the blue mark is necessary to boost the search engine rankings and make the brand stand out from the crowd. In Instagram marketing for lawyers, this is considered as the primary business objective. The moment you achieve the top rank, you can easily acquire more new clients with a positive brand image.
By using data to understand what your audience really wants, and then tailoring content to those areas, you’ll ramp up your Instagram engagement in no time. Read more about buy instagram followers cheap here. It usually makes sense to post about once per day – posting more than that isn’t likely to increase your engagement. And make sure to test different posting times in order to figure out which time is most optimal.